Editorial policy

How pages are made and corrected

The rules we work to

These apply to every page on Luxora.

• Every fact on a page comes from a page we opened or from our own price data. If we could not confirm a fact on a page we opened, it stays out.
• The sources a page relied on are listed at its foot. Where a figure comes from our own price data, the page says so and gives the date.
• We do not invent people, salons, reviews, quotes or results.
• We do not claim work we have not done. We have not photographed, tested or weighed any hair, and no page says we have.
• No store pays to be listed or ranked, and we have no links that pay us.

How we research a page

We start from what a South African reader needs to know: what it costs here, where to buy, how long it lasts and what can go wrong. We look for South African sources first, such as store websites, salons' own published price lists, and local news and magazines.

For hair and scalp health we use medical sources, such as the American Academy of Dermatology, the NHS, the British Association of Dermatologists and journals indexed on PubMed. For law we use the text of the Act on a government or regulator website, and we give the section number.

A seller's claim about its own product is written as the seller's claim, for example the store says. We do not repeat it as fact.

How prices are read and dated

Prices come from the stores' public websites. Our software reads them, and every price is shown with the store and the date it was read. The first full read was on 6 Oct 2026, across 27 South African online stores. Prices in tables are filled from that read, not typed. A price range written in a paragraph is taken from the same rows and carries its date.

Tables sort cheapest first. Unless a table says otherwise, it shows a store's cheapest matching variant of each product, a limited number of rows from any one store so that one store cannot fill the table, and only products the store lists as in stock.

A price is what the store's website showed us on that date, in rand. We show the current price, not a crossed-out earlier one. We assume it is a consumer price that includes VAT, but we have not confirmed that for every store, so the total at the store's checkout is the price that counts. Delivery is not included.

A price can change a minute after we read it, and a product can sell out. The date beside a price is the date it was read, and it can be older than the page's Last updated date. If a price looks wrong, tell us.

Photos and video

Photos on Luxora are either licensed (Creative Commons or public domain), credited and linked to their source, or a store's own product photo shown next to that store's listing. Most Creative Commons licences require the creator to be credited, so we credit. We do not present a licensed or store photo as our own work.

Videos are embedded from YouTube in privacy-enhanced mode (youtube-nocookie.com) and load only when you tap them.

Health information

Luxora is not medical advice. When a page touches scalp or hair health, for example hair loss from tight styles, we use medical sources and report what the source says, no more. If you have pain, thinning or sore patches on your scalp, see a doctor or a dermatologist. The NHS advises seeing a GP if you are worried about hair loss.

Money and what we write

No store pays to be listed, and we have no links that pay us. If that changes, the affiliate disclosure page changes first, each such link is labelled, and tables stay sorted by price. What we write does not change because a store would like it to.

We plan to sell our own hair later. When we do, we will say so on every page where our own hair appears next to other stores' hair.

Corrections

If you find a mistake, email [email protected] with the page address, what is wrong and, if you can, a link to the right information. We check it against the source. If we were wrong, we fix the page and change its Last updated date. For a mistake that could cost you money or affect your health, we also say on the page what was wrong and what we changed.

If a store disputes how we show its price, we check the store's own page on the day and correct what we show if we got it wrong. We do not change a number because a store would prefer a different one.

We hold our pages to the standard in section 41 of the Consumer Protection Act: no false, misleading or deceptive statement about a material fact.